Schleich

Logo Development

I was approached by Schleich, a german toy company, to develop a new logo for their North American Rewards program. They wanted it to be fun and whimsical but still work within their exiting branding and aesthetic. I went through several iterations finding different ways to signify ‘rewards’ without making it strictly visually monetary.

Passports, globes, badges, light bulbs, tickets, envelopes - since this logo would live in the digital realm, it needed to feel real even if it wasn’t tangible.

The final logo is a ticket going into the Schleich rewards club “box” - using a ticket as a token, each dollar spent goes towards savings on more toys.