American Flatbread

Campaign, Website, Social, Digital, Outdoor, OTT Commercial

While working with a local agency, I helped craft a full campaign for the brand American Flatbread. The concept behind the campaign was to show the ‘method behind the madness’ and invite the consumer to get a glimpse into the mind of the pizza creator. Using that angle, we sought to differentiate ourselves from other pizza brands by emphasizing the groupings of fresh, unusual ingredients and the thought process behind each popular flavor. I illustrated each of the drawings from scratch of their clean-label ingredients to create a iconic visual language for the campaign.

This campaign was featured in print, social, outdoor/billboards, and with an OTT commercial directed by a local videographer. We also were able to redesign/reskin their website to fit with the campaign and create a cohesive brand aesthetic.

This was a complete website transformation - going from a rustic, tuscan design aesthetic to a modern, illustrative website that makes a customer want to learn more. Working with American Flatbread we were able to rework the website architecture to streamline what a consumer wanted to know and know quickly while elaborating on the secondary pages for those who wanted to know even more.